NYT: China Starts New Bureau to Curb Web

This week, in a faxed response, the Information Office said the Internet news coordination bureau, which it also refers to as bureau nine, “is mainly responsible for ‘guidance, coordination and other work related to the construction and management of Web culture.’ ” It gave no further details.

China already employs a sprawling bureaucracy of government, party, and industry bodies, and local affiliates down to the neighborhood level, to screen, filter, and steer public opinion online and regulate various facets of the industry.

Now two bureaus will divide the labor. The older one will retain a focus on promoting the official line to domestic sites and international media, while the newer one will be devoted more to enforcement over news-related content on interactive forums, say scholars, diplomats and editors familiar with the reshuffle.

“So just from the viewpoint of personnel, you can see that the government is putting more and more emphasis on managing the Internet,” said an editor at an official media organization, who requested anonymity because of the delicacy of the subject.